Authentic Emotions

Most video production companies spend your money on writing the perfect script, we spend your money on eliciting and capturing authentic smiles that sell, the script being the authentic words often from your customer’s mouths. The foundation of cour content construction strategy is that authentic emotions are your most valuable asset, so we focus our shoots and train our crew members on that. It’s more important than setting up big lights or softboxes. It’s more important than the fancy camera or specialized lens. We have those things too, and we use them when appropriate, but only if they don’t impede our primary mission: making our subjects feel safe enough to be themselves. It’s the hidden side of photography that no one really talks about, let alone specifically trains their crew on. We know the connections between photographer and subject is the foundation for authentic content. Toni Morrison famously taught us “ At the end of the day people won’t remember what you said or did, the will remember how you made them feel.”